Subscription video on demand market in the U.S.

The Statista dossier
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Statista dossier on SVoD

This dossier has been compiled to provide statistical information about the subscription video on demand (SVoD) market in the United States.

Table of contents

  • 1. Global overview
    • Global online video revenue 2016-2027

    • Forecast of Video-on-Demand users by segment worldwide 2017-2023

    • Number of SVOD households worldwide 2018-2022

    • Number of SVoD subscribers worldwide 2015-2024

    • Share of SVoD only households worldwide 2017-2018

    • SVoD services reach worldwide Q1 2019, by country

    • SVOD subscriber count worldwide in 2024, by service

  • 2. U.S. overview
    • SVOD service usage in the U.S. 2015-2019

    • Number of OTT video service users in the U.S. 2017-2022

    • Number of OTT subscribers in the U.S. 2017-2022

    • Share of OTT users among internet users in the U.S. 2017-2021

    • Subscribers to SVOD services in the U.S. 2018-2024, by provider

    • Number of paid SVoD services used in the U.S. 2017-2018

    • U.S. household expenditure on streaming and downloading video 2013-2018

    • Monthly price paid for streaming services in the U.S. 2019

    • Share of SVOD users who share their accounts with others in the U.S. 2019

  • 3. Consumption
    • Time spent with video content in the U.S. 2018, by medium

    • Time spent with video content among pay TV subscribers in the U.S. 2018, by medium

    • Time spent with video content among cord cutters in the U.S. 2018, by medium

    • Time spent using SVoD worldwide 2018, by age

    • Value for money of video services in the U.S. 2018

    • Share of households streaming SVOD daily in the U.S. 2019, by user age group

    • Streamers subscribed to as service due to a specific show U.S. 2019, by age group

    • Netflix viewing in the U.S. 2017-2018, by content type

  • 4. Netflix
    • Number of Netflix paid streaming subscribers in the U.S. 2011-2019

    • Netflix subscribers among VoD users in the U.S. 2018, by age

    • U.S. Netflix user share among OTT users 2019-2023

    • Number of Netflix viewers in the U.S. 2019-2023

  • 5. Amazon Prime Video
    • Number of Amazon Video subscribers in the U.S. 2017-2024

    • Amazon Prime Video penetration rate in the U.S. 2017-2021

    • Amazon Prime Video subscribers among VoD users in the U.S. 2018, by age

    • SVOD add-on services used by Amazon Prime Video customers in the U.S. 2019

  • 6. Hulu
    • Number of Hulu's paying subscribers in the U.S. 2010-2019, by quarter

    • Share of adults who have a Hulu subscription in the U.S. 2019, by age group

    • Hulu subscribers among VoD users in the U.S. 2018, by age

  • 7. Other providers
    • Viewer numbers for selected OTT services in the U.S. 2019

    • CBS All Access: number of subscribers in the U.S. 2015-2019

    • Number of HBO Now subscribers 2015-2019

    • Industry estimates: number of ESPN+ subscribers in the U.S. 2018-2024

    • Knowledge of the upcoming HBO Max platform in the U.S. 2019

    • Knowledge of the upcoming NBCUniversal streaming platform in the U.S. 2019

    • Knowledge of the upcoming Disney+ platform in the U.S. 2019

    • Streaming households likely to subscribe to Disney+ in the U.S. 2019

  • 8. Content
    • Content spend of major SVoD services 2013-2018

    • Number of movies and TV shows on SVOD platforms U.S. 2019

    • Original content hours on Netflix worldwide 2012-2018

    • Original content titles on Netflix worldwide 2012-2018

    • Share of movies available on Netflix in the U.S. 2018, by date of release

    • Share of movies on Hulu in the U.S. 2018, by box office revenue

    • Share of movies available on Amazon Prime in the U.S. 2018, by box office revenue

    • Titles available on Amazon Prime Video in the U.S. 2018

    • Content quality on Amazon Prime Video in the U.S. 2018

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