Social networking in Canada

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Statista dossier on social networking in Canada

This dossier has been compiled to provide statistical information about social networking in Canada.

Table of contents

  • 1. Overview
    • Social media: global penetration rate 2019, by region

    • Social media: active usage penetration in selected countries 2019

    • Social network users in selected countries in 2018 and 2023

    • Canada: digital population as of January 2019

    • Canada number of social network users 2017-2023

    • Canada: social network penetration 2017-2023

  • 2. Leading platforms
    • Social network usage by brand in Canada 2019

    • Social media network user share in Canada 2018

    • Social media network user share in Canada 2018, by gender

    • Social media network user share in Canada 2018, by age

    • Social networks used by internet users in Quebec 2018

    • Social networks used by internet users in British Columbia 2018

  • 3. Social media activities
    • Leading online activities in Canada 2019

    • Canada weekly online time per content type 2018

    • Social network usage by frequency in Canada 2019

    • Social media activities in Canada 2019

    • Social media usage by platform type in Canada 2019

    • Social media usage frequency in Canada 2018

    • Social media: distribution of Canadian audiences 2019, by age and gender

    • Concerns about cybercriminal activity among Canadian adults 2018

    • Password change rates for online services among Canadian adults in 2018

  • 4. Mobile social
    • Canada mobile social media visit share 2019

    • Leading iPhone social networking apps in Canada 2019, by downloads

    • Leading Android apps in Canada 2019, by downloads

    • Messenger usage by brand in Canada 2019

  • 5. Facebook
    • Canada: number of Facebook users 2017-2023

    • Canada: Facebook usage penetration 2017-2023

    • Facebook user share in Canada 2019, by gender

    • Facebook user share in Canada 2019, by age group

    • Facebook Messenger user share in Canada 2019, by gender

    • Facebook Messenger user share in Canada 2019, by age group

    • Canada: Facebook pages user engagement rate 2019, by type of post

    • Canada: Facebook data requests from government agencies 2013-2018

  • 6. Instagram
    • Number of Instagram users in Canada 2018-2023

    • Instagram user share in Canada 2019, by gender

    • Instagram user share in Canada 2019, by age group

    • Fastest-growing Instagram influencers in Canada 2019

    • Athletes with the most Instagram followers in Canada 2019

    • Instagram post value of the most-followed athletes in Canada 2019

  • 7. Brands on social
    • Most popular Facebook pages from Canada 2019, by audience

    • Most popular brands on Twitter in Canada 2019, by audience

    • Most popular brands on YouTube in Canada 2019, by video views

    • Locations of coming across advertisements in Canada 2017

    • Most read ads in print and online media in Canada 2018, by industry

    • Sources of inspiration for new products in Canada 2019

    • Sources of information about products in Canada 2019

    • Share of Canadians who trust selected ad formats 2018

    • Share of Canadians who trust ads from selected industries 2018

    • Most trusted types of influencers in Canada 2019

    • Leading factors increasing trust in influencer content in Canada 2018

    • Millennial consumers who made big purchases influenced by advertising in Canada 2018

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