Thanksgiving weekend shopping in the U.S.

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Statista dossier on Thanksgiving weekend shopping in the U.S.

This dossier provides insight on Thanksgiving weekend shopping in the United States. The major U.S. holiday is celebrated on the fourth Thursday of November each year. Following Thanksgiving, two of the biggest shopping days of the year play out; Black Friday and Cyber Monday.

Table of contents

  • 1. Holiday season overview
    • Holiday retail sales in the United States 2000-2019

    • U.S. holiday season retail e-commerce revenue 2014-2019

    • U.S. holiday season e-commerce sales growth 2013-2019

    • Period during which U.S. consumers will go holiday shopping 2019

    • Holiday gifts: what U.S. consumers plan to buy 2012-2019

    • Return deliveries in U.S. - National Returns Day 2016-2019

  • 2. Thanksgiving weekend overview
    • U.S. consumers planning to shop on Thanksgiving weekend by day 2017-2019

    • Brick-and-mortar: Thanksgiving weekend's peak shopping days 2019

    • Shopping channel to be used by U.S. consumers during Cyber Week by day 2019

    • U.S. Thanksgiving weekend planned spending by generation 2019

    • Products U.S. consumers plan to purchase on Thanksgiving weekend 2019

    • Thanksgiving weekend discounts U.S. consumers would accept before purchasing 2019

  • 3. Thanksgiving Day
    • Shopping channels consumers plan to use on Thanksgiving Day U.S. 2017-2019

    • Likelihood to shop on Thanksgiving among U.S. consumers by age group 2018

    • Brick-and-mortar: Thanksgiving Day's peak shopping hours 2019

    • U.S. consumers' reasons for shopping in store on Thanksgiving 2019

    • Thanksgiving: planned spending on sweets and decorations in the U.S. 2018

  • 4. Black Friday
    • Share of U.S. consumers shopping on Black Friday 2015-2019

    • Leading Black Friday shopping channels among U.S. consumers 2018

    • Brick-and-mortar: Black Friday's peak shopping hours among U.S. consumers 2018

    • Number of stores U.S. consumers plan to visit on Black Friday 2018

    • Black Friday: items purchased on impulse by U.S. consumers 2018

    • Black Friday 2018: U.S. consumer spending plans compared to the past year

    • Why U.S. shoppers do not plan to go to physical stores on Black Friday 2019

  • 5. Cyber Monday
    • Cyber Monday: U.S. online spending 2014-2018

    • U.S. Cyber Five online retail revenue 2018, by device

    • Cyber Monday: average online order value in the U.S. 2018, by device

    • Cyber Monday: online shopping conversion rate in the U.S. 2018

  • 6. Shopping promotions
    • U.S. shopping holidays: best deals for clothes 2018

    • U.S. shopping holidays: best deals for shoes 2018

    • U.S. shopping holidays: best deals for jewelry and watches 2018

    • U.S. shopping holidays: best deals for toys 2018

    • U.S. shopping holidays: best deals for DIY and home improvement products 2018

    • U.S. shopping holidays: best deals for consumer electronics 2018

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