LGBTQ media in the U.S.

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Statista dossier on LGBTQ media

This dossier has been compiled to provide statistical information about the consumption, representation and perception of LGBTQ media in the United States. The report gives details of the distribution of LGBTQ characters in television and attitudes towards diversity, as well as data on LGBTQ film festivals, social media influencers and popular culture.

Table of contents

  • 1. Overview
    • Americans who identify as gay, lesbian, bisexual, or transgender 2012-2017

    • Americans who identify as LGBT from 2012-2017, by generation

    • Americans who identify as LGBT from 2012-2017, by gender

    • Percentage of same-sex couple households in the U.S. 2017, by age

    • Percentage of lesbian couple households in the U.S. 2017, by age

    • Percentage of gay couple households in the U.S. 2017, by age

  • 2. Consumption
    • Media use among LGBTQ consumers in the U.S. 2018, by generation

    • Media reach among gender expansive LGBTQ consumers in the U.S. 2018

    • Media reach among lesbians/bisexual women in the U.S. 2018

    • Media reach among gay/bisexual men in the U.S. 2018

    • Change in media use among LGBTQ consumers in the U.S. 2019

    • LGBTQ movie/TV show consumption in the U.S. 2018, by generation

  • 3. Perspectives on diversity
    • Public opinion on diversity in movies/TV in the U.S. 2019

    • Public opinion on diversity in movies/TV in the U.S. 2019, by ethnicity

    • Views on adequate number of roles for LGBT people in Hollywood movies 2019, by age

    • View on adequate number of roles for LGBT people in Hollywood 2019, by religion

    • View on adequate number of LGBT directors in Hollywood 2019

    • Public opinion on stereotyping of groups in movies/TV in the U.S. 2019

    • Banning of books with homosexual or transgender characters in the U.S. 2017

    • Watching TV shows with a transgender lead cast member in the U.S. 2017

  • 4. Representation on TV
    • LGBTQ characters on broadcast networks in the U.S. 2020

    • Distribution of characters on prime TV in the U.S. 2020, by sexual orientation

    • LGBTQ characters on broadcast networks in the U.S. 2020, by sexual orientation

    • Number of queer female characters on broadcast networks in the U.S. 2017-2018

    • LGBTQ characters on cable networks in the U.S. 2020, by sexual orientation

    • Number of queer female characters on cable networks in the U.S. 2017-2018

    • LGBTQ characters included by streaming providers in the U.S. 2020

    • LGBTQ characters on streaming networks in the U.S. 2020, by sexual orientation

    • Number of queer female characters on OTT video sites in the U.S. 2017-2018

  • 5. LGBT film festivals
    • Frameline LGBTQ Film Festival movie and country numbers 2016-2019

    • NewFest LGBT Film Festival movie premiere screenings number 2017-2019, by type

    • Tribeca Film Festival feature film director share 2019

    • Film festival attendance among LGBTQ consumers in the U.S. 2018, by generation

  • 6. Box office
    • All-time highest grossing LGBTQ movies in North America 2019

    • LGB characters in top-grossing films in the U.S. 2017

    • Number of LGBT characters in top-grossing films in the U.S. 2014-2017

  • 7. Popular culture
    • Share of Netflix viewers who have watched selected shows 2018

    • RuPaul's Drag Race viewers in the U.S. 2019

    • Emmy Awards: wins by show 2018

    • Emmy Awards: nominations by show 2019

    • Representation of LGBTQ people in superhero movies U.S. 2019, by age group

    • Top LGBTQ YouTube influencers 2017, by number of subscribers

    • Top LGBTQ blogs on Twitter 2018, by number of followers

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