The company has a retail customer base of 118 million subscribers. Verizon's average monthly churn rate is around 1.23 percent as of 2018. Verizon does not report average revenue per user (ARPU), choosing to focus instead on the metric of average revenue per account (ARPA), which has continously declined over the past few years from alomst 160 U.S. dollars in 2014 to 134.49 U.S. dollars in 2018.
Today Verizon Communications employs approximately 144.5 thousand people and provides a range of communications, information, and entertainment products and services to consumers, businesses, and government agencies, both in the U.S. wireless and wireline markets. In the wireless segment, AT&T and Verizon continue to tussle for top position, both sitting comfortably above Sprint Corporation and T-Mobile U.S. in terms of revenue. Similarly, in the wireline market, AT&T and Verizon hold the top spots, while CenturyLink holds the third-largest market share. This success contributes to Verizon being considered one of the most valuable telecom brands globally in 2018.
