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Share of consumers who prefer apparel from environmentally friendly brands worldwide in 2013 and 2018*
Share of global consumers with preference for sustainable clothing brands 2018
This statistic shows the share of consumers who preferred to buy from environmentally friendly apparel brands worldwide in 2013 and 2018. In 2018, 72 percent of respondents stated that they preferred to purchase clothing from environmentally friendly brands.
Share of consumers who prefer apparel from environmentally friendly brands worldwide in 2013 and 2018*
Share of consumers
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Sources

Release date

March 2019

Region

Worldwide

Survey time period

December 11, 2018 and January 6, 2019.

Number of respondents

2,000 respondents

Age group

18 years and older

Supplementary notes

*The survey asked them a number of questions about their attitudes towards apparel, secondhand products, and resale products. The sample was designed to be representative of age and income and was also geographically representative.

Share of global consumers with preference for sustainable clothing brands 2018
This statistic shows the share of consumers who preferred to buy from environmentally friendly apparel brands worldwide in 2013 and 2018. In 2018, 72 percent of respondents stated that they preferred to purchase clothing from environmentally friendly brands.
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Statistics on "Apparel market in Europe"
  • Overview
  • Apparel manufacture
  • Apparel trade
  • Clothing retail
  • Consumption
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