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Frequency of looking for healthy options when food shopping in the United States in 2018, by generation
Healthy food shopping frequency among consumer in the United States in 2018, by age
This statistic shows the frequency with which consumers looked for healthy food options when grocery shopping in the United States in 2018, by generation. In 2018, 51 percent of Millennial respondents stated that they always looked for healthy options when food shopping.
Frequency of looking for healthy options when food shopping in the United States in 2018, by generation
Share of respondents who answered "always"
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Source

Release date

January 2019

Region

United States

Survey time period

October 16 to 26, 2018

Number of respondents

1,017 respondents

Age group

18 to 80 years

Special properties

Sole or share responsibility for household's grocery shopping

Method of interview

Online panel

Healthy food shopping frequency among consumer in the United States in 2018, by age
This statistic shows the frequency with which consumers looked for healthy food options when grocery shopping in the United States in 2018, by generation. In 2018, 51 percent of Millennial respondents stated that they always looked for healthy options when food shopping.
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Statistics on "Millennials in the U.S.: Grocery shopping behavior"
  • Overview Millennials
  • Grocery shopping
  • Online grocery shopping
  • Food and nutrition patterns
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