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U.S. consumer willingness to pay more for added benefits in food by generation 2018

Consumer willingness to pay a premium for food that offers benefits beyond basic nutrition in the United States in 2018, by generation

by Jan Conway, last edited Nov 14, 2018
U.S. consumer willingness to pay more for added benefits in food by generation 2018 This statistic depicts the willingness to pay a premium for food that offers benefits beyond basic nutrition among consumers in the United States in 2018, broken down by generation. In that year, 50 percent of younger Millennials were willing to pay extra for food that offered added benefits, compared to only 25 percent of retirees and seniors.
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Consumer willingness to pay a premium for food that offers benefits beyond basic nutrition in the United States in 2018, by generation

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