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Share of consumers who made big purchases influenced by advertising in the U.S. 2018

Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018

by A. Guttmann, last edited Sep 16, 2019
Share of consumers who made big purchases influenced by advertising in the U.S. 2018 In a survey of consumers conducted in the United States in October 2018, 33 percent of respondents said they were influenced by television advertising to make big purchases. At the same time, in-app advertising influenced seven percent of consumers to make big purchases.
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Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018

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