Consumer excitement for VR experiences at sports events 2019

As per data from a survey carried out in the spring of 2019, 69 percent of respondents in India stated that virtual reality (VR) experiences at sports events would bring them the most value. Both in Nigeria and Kenya, at least 60 percent of respondents stated that they would get most value from VR experiences at sports events.

Countries where consumers most value VR experiences at sports events worldwide in spring 2019

Characteristic	Share of respondents
India	69%
Nigeria	61.5%
Kenya	60%
Indonesia	58%
Philippines	48.5%
Argentina	48%
Brazil	47%
South Africa	47%
South Korea	47%
China	46.5%
Mexico	45.5%
Italy	42.5%
United Kingdom	37.5%
Spain	37%
Russia	36.5%
United States	34%
Australia	33.5%
Netherlands	33%
Japan	32%
Canada	31%
Germany	27%

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Release date

February 2020

More information

Region

Worldwide

Survey time period

Spring 2019

Number of respondents

12,431 respondents

Supplementary notes

Question: What kind of immersive VR experiences in media and entertainment would bring the most value to you and you would be willing to pay for? Select up to 5. Reflects respondents who selected “sports events.”

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