In 2019, the B2 and C1 middle classes in Brazil combined accounted for over half of the total apparel consumption in the country. Meanwhile, the lowest socioeconomic group in the South American country (D/E) registered, with 16.9 percent, a higher share of fashion consumption than the Brazilian upper class (A). The socioeconomic group B1, which corresponds to the the upper middle class in the South American country, accounted for only six percent of the total consumption of clothing, accessories and similar products that year.
Distribution of clothing and fashion consumption in Brazil in 2019, by socioeconomic level
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IEMI Inteligência de Mercado. (July 1, 2020). Distribution of clothing and fashion consumption in Brazil in 2019, by socioeconomic level [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/1130864/apparel-consumption-share-socioeconomic-level-brazil/
IEMI Inteligência de Mercado. "Distribution of clothing and fashion consumption in Brazil in 2019, by socioeconomic level." Chart. July 1, 2020. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/1130864/apparel-consumption-share-socioeconomic-level-brazil/
IEMI Inteligência de Mercado. (2020). Distribution of clothing and fashion consumption in Brazil in 2019, by socioeconomic level. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/1130864/apparel-consumption-share-socioeconomic-level-brazil/
IEMI Inteligência de Mercado. "Distribution of Clothing and Fashion Consumption in Brazil in 2019, by Socioeconomic Level." Statista, Statista Inc., 1 Jul 2020, https://www.statista.com/statistics/1130864/apparel-consumption-share-socioeconomic-level-brazil/
IEMI Inteligência de Mercado, Distribution of clothing and fashion consumption in Brazil in 2019, by socioeconomic level Statista, https://www.statista.com/statistics/1130864/apparel-consumption-share-socioeconomic-level-brazil/ (last visited May 04, 2024)
Distribution of clothing and fashion consumption in Brazil in 2019, by socioeconomic level [Graph], IEMI Inteligência de Mercado, July 1, 2020. [Online]. Available: https://www.statista.com/statistics/1130864/apparel-consumption-share-socioeconomic-level-brazil/