Social media advertising investment distribution in France 2018-2020, by device

Published by
Valentina Dencheva,
Jan 6, 2023
Over the years, social media advertisement investments have evolved on different devices. The source has identified the amount of money invested in social network marketing measures on desktops and mobile formats. Thus, in 2019, classic mobile advertisements had reached 914 million euros, which represented more than 15 percent growth compared to 2018. The classic desktop ad investments had generated around 76 million euros in 2020, which was about 7.6 percent less than the year before.

Breakdown of social media advertising expenditures in France from 2018 to 2020, by device (in million euros)

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Release date

February 2021

Region

France

Survey time period

2018 to 2020

Supplementary notes

Data for 2018 has previously been published by the source.

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