Domains in which French people followed influencers 2018

This statistic displays the ranking of the areas of interest in which influencers were the most followed online by French people in 2018. It shows that 27 percent of respondents declared consulting regularly the activity of online influencers posting contents about cultural subjects.

Ranking of the areas of interest in which French people stated following influencers* on the Internet in 2018

Characteristic	Share of respondents
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Release date

March 2018

More information

Region

France

Survey time period

March 13-15, 2018

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Vous-même, diriez-vous que vous suivez (c'est-à-dire consultez fréquemment) l'activité d'influenceurs ou influenceuses dans chacun des domaines suivants?"

* The source adds the following information: "Pour cette question et la suite du questionnaire, une mise à niveau a été effectuée définissant les influenceurs(euses) comme toute personne active sur internet, les blogs et les réseaux sociaux qui, par son statut ou son exposition médiatique, est capable d'influencer les habitudes de consommation."

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