Connected TV ad revenue growth in the U.S. 2021, by company
grow by 40.1 percent, to reach an expenditure of 11.4 billion. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs.
In 2021, advertising revenue generated by Hulu in the United States was expected to grow by 34.5 percent. In general, connected TV (CTV) advertising spending in the U.S. was expected to