Digital video ad views in the U.S. 2014-2019, by device

In the third quarter of 2019, digital video ad views on connected TV in the United States accounted for 56 percent of all digital video ad views in that period. Advertising viewed on mobile devices had a 14 percent share of ad views.

Distribution of digital video ad views in the United States from 1st quarter 2014 to 3rd quarter 2019, by device

Desktop/laptopConnected TV*SmartphoneSTB VODTabletMobile
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Source

Release date

December 2019

Region

United States

Survey time period

Q1 2014 to Q3 2019

Special properties

represents activity on Freewheel's platform broader industry metrics may vary

Supplementary notes

*Previously 'Over-the-top'; In 2019 the source changed reporting on selected categories, as of that period 'tablet' and 'smartphone' were no longer reported on separately, instead the 'mobile' category was created.

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Statistics on "Video advertising and marketing"

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