Global spending on social apps by region 2025

In 2020, Asia presented the highest consumer spending on mobile social apps, with users in the region generating more than 2.1 billion U.S. dollars. By 2025, it is estimated that consumer spending in Asia on social apps will increase by approximately 220 percent, reaching the market value of 6.8 billion U.S. dollars. While spending on social apps in Europe is forecasted to experience slower growth, consumers in North America are forecasted to double their spending on apps in this category between 2022 and 2025.

Consumer spending on mobile social apps worldwide from 2019 to 2025, by region (in million U.S. dollars)

Characteristic	Africa	Asia	Central America	Europe	Middle East	North America	Oceania	South America
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Release date

September 2021

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Region

Worldwide

Survey time period

2019 to 2021

Supplementary notes

*Forecast
According to the source: "iOS only from July 2010 - Dec 2011; iOS and Google Play combined from Jan 2012 - June 2021; China is iOS Only; Among Social, Social Networking and Communication categories across iOS and Google Play; Spend is gross — inclusive of any percent taken by the app stores"

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