Consumers in favor of watching ads in exchange for free content worldwide 2020

Published by
J. G. Navarro,
Jan 6, 2023
As of November 2020, 65 percent of Spanish and Mexican consumers agreed that watching ads in exchange for free content was a fair deal. Both markets registered the highest advertising acceptance among a total of 17 markets. Danish consumers were the least in favor of watching ad-supported free content, even though 40 percent among them favored this trend.

Acceptance towards viewing ads in exchange for free content in selected countries worldwide as of November 2020

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Release date

2021

Region

Worldwide

Survey time period

November 2020

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Programmatic advertising in the UKProgrammatic advertising worldwideDigital advertising in the UKProgrammatic advertising in the United StatesCTV advertising in the U.S.
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