Entity responsible for ad adjacency in the UK 2021

Published by Statista Research Department, Jan 10, 2023
During an April 2021 survey carried out among adult consumers from the United Kingdom, respondents stated they believed the responsibility for ensuring that ads did not run with dangerous, offensive, or inappropriate content lay with all stakeholders. Ad agencies were seen as responsible for 56 percent of respondents, website owners by 54 percent, advertisers by 52 percent, and ad technology providers by 47 percent.

Entity responsible for ad adjacency according to consumers in the United Kingdom as of April 2021

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Release date

May 2021

Region

United Kingdom

Survey time period

April 4 to 6, 2021

Number of respondents

802 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Whose responsibility is it to ensure that ads do not run with dangerous, offensive, or inappropriate content?"

Multiple answers were possible.

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