AI-influenced revenue share of travel companies worldwide

A global survey involving companies with revenue higher than one billion U.S. dollars investigated the share of travel firms' revenue that was AI-influenced, namely sales that were finalized thanks to Artificial Intelligence insights. According to the study, roughly 21 percent of the surveyed companies' revenue in the travel market was AI-influenced in 2021, rising sharply from just nine percent in 2018. As forecast, the share of AI-influenced revenue in the travel industry was predicted to rise to 32 percent in 2024.

Share of travel companies' revenue that was influenced by Artificial Intelligence (AI) worldwide in 2018 and 2021, with a forecast for 2024

Characteristic	Share of Ai-influenced revenue¹
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Release date

November 2022

More information

Region

Worldwide

Survey time period

August to September 2021

Number of respondents

86 respondents

Special properties

executives of travel companies with revenue higher than one billion U.S. dollars and that have at least agreed upon some basic AI strategy

Supplementary notes

¹ The source defined AI-influenced revenue as follows:

- Sales of existing products and services that were finalized thanks to AI-driven insights on customers, supply chains, and channels.

- Sales of new products and services made through human and AI resources.

- Higher prices that were driven by dynamic pricing ML algorithms (excluding higher efficiencies in production operations thanks to AI).

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