Consumers who actively try to eat healthy UK by generation 2023

According to the Statista Global Consumer Survey carried out between April 2022 and March 2023 in the United Kingdom, members of the baby boomer generational cohort were the most likely to agree with the statement that they actively try to healthy. The younger the respondent, the less likely they were to agree with the statement.
For more countries, the results of prior surveys, and a variety of other topics, please visit our Global Consumer Survey web page.

Consumers who actively try to eat healthy in the UK in 2022/23, by generation

Characteristic	Share of respondents
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Number of respondents

24,190*

Age group

18-64 years

Special properties

Covers the residential online population. This statistic combines four survey waves carried out in the stated time period

Supplementary notes

*Respondent number is for all four survey waves combined.
Gen Z classified as being born between 1995-2012.
Millennials classified as being born between 1980-1994.
Generation X classified as being born between 1965-1979.
Baby boomer classified as being born between 1946-1964.
For more information please visit the Global Consumer Survey home page and take a look at our methodology.
Figures have been rounded.

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