Visual UGC conversion lift worldwide 2022, by category

Published by
Stephanie Chevalier,
Jun 15, 2023
In 2022, automotive and motorsport was the product category with the highest conversion lift when visitors interacted with visual user-generated content, with a remarkable surge of 161.3 percent. Luggage and bags ranked second, up 157.7 percent, followed by apparel and accessories, with a 151 percent rise.

Visual user-generated content (UGC) interactor conversion lift worldwide in 2022, by category

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Release date

August 2022

Region

Worldwide

Survey time period

June 28, 2022

Number of respondents

3,600 brand and retailer sites*

Special properties

in the previous 12 months

Supplementary notes

* UGC interactions across over 25.4 million online product pages.

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Overview

6

Selected markets

6

Leading players

5

Advertising channels

5

E-mail, SMS, and Push marketing

5

Social media and influencer marketing

7

User Generated Content (UGC)

5

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Topics

E-commerce advertising and marketingE-commerce worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwideArtificial intelligence (AI) use in marketing
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