Major elements for engaging luxury marketing in China 2023
To spark Chinese consumer interest in luxury goods, it is important for high-end brands to emphasize the aesthetics and design in advertisements. In a 2023 survey conducted among Chinese luxury consumers, more than one third of respondents found that luxury ads with a strong sense of fashion elements resonating their aesthetics were the most appealing. Authenticity and accuracy were other key elements to engage Chinese high-end consumers.