Amazon's bestselling beauty brands in the U.S. 2023, by price range

Published by
L. Yltävä,
Jul 25, 2023
According to data from the first quarter of 2023, online shoppers are price-conscious when shopping for beauty on Amazon. The largest share of bestselling beauty products on Amazon in the United States were priced between 1 and 10 dollars. At 33 percent, the second-largest share was in the price range of 11 to 20 U.S. dollars. Products between 21 and 30 dollars accounted for 14 percent of all top-selling beauty products on Amazon.

Pricing of bestselling beauty and personal care brands on Amazon in the United States in 1st quarter 2023 (in U.S. dollars)

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Release date

March 2023

Region

United States

Survey time period

February 2023

Special properties

data is based on Amazon's top 25 beauty and personal care brands

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