Combined desktop and mobile visits to Amazon.com from February 2018 to July 2019
(in millions)
Total global visitor traffic to Amazon.com 2019
During July 2019, Amazon.com had almost 2.65 billion combined desktop and mobile visits, up from 2.5 billion visits in May 2019. The platform is by far the most visited e-commerce property in the United States.

Online retail in the United States

Online retail in the United States is constantly growing. In the first quarter of 2019, e-commerce sales accounted for 10.2 percent of retail sales in the United States, the first time that online shopping surpassed the double-digit barrier. During that quarter, U.S. retail e-commerce sales amounted to over 137.7 billion U.S. dollars. Some retail categories are performing stronger in terms of e-commerce sales than others: in the apparel and accessories segment, 26.1 percent of total retail revenue was generated online. However, digital only accounted for two percent of U.S. grocery revenues.

Amazon usage in the United States

As the most popular online shopping platform, Amazon’s influence on consumers shopping behavior extends beyond its own website. According to a February 2019 survey of U.S. Amazon users, 66 percent of respondents stated that they started their online product research on Amazon. Of course, Amazon is not only popular for product research but ultimately, also for making the purchase. The most important factors driving users to purchase via Amazon are pricing and low shipping costs.
Combined desktop and mobile visits to Amazon.com from February 2018 to July 2019
(in millions)
Number of visits in millions
Jul '192,646
Jun '192,416
May '192,503
Apr '192,386
Mar '192,476
Feb '192,247
Jan '192,632
Dec '182,975
Nov '182,841
Oct '182,407
Sep '182,390
Aug '182,575
Jul '182,643
Jun '182,353
May '182,361
Apr '182,294
Mar '182,383
Feb '182,142
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Total global visitor traffic to Amazon.com 2019
During July 2019, Amazon.com had almost 2.65 billion combined desktop and mobile visits, up from 2.5 billion visits in May 2019. The platform is by far the most visited e-commerce property in the United States.

Online retail in the United States

Online retail in the United States is constantly growing. In the first quarter of 2019, e-commerce sales accounted for 10.2 percent of retail sales in the United States, the first time that online shopping surpassed the double-digit barrier. During that quarter, U.S. retail e-commerce sales amounted to over 137.7 billion U.S. dollars. Some retail categories are performing stronger in terms of e-commerce sales than others: in the apparel and accessories segment, 26.1 percent of total retail revenue was generated online. However, digital only accounted for two percent of U.S. grocery revenues.

Amazon usage in the United States

As the most popular online shopping platform, Amazon’s influence on consumers shopping behavior extends beyond its own website. According to a February 2019 survey of U.S. Amazon users, 66 percent of respondents stated that they started their online product research on Amazon. Of course, Amazon is not only popular for product research but ultimately, also for making the purchase. The most important factors driving users to purchase via Amazon are pricing and low shipping costs.
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