Beauty product search starting on Amazon in the U.S. 2023, by generation
A survey conducted in February 2023 explored how likely consumers in the United States are to begin their beauty product search on Amazon. According to the survey, older generations displayed a greater inclination to start their search on Amazon than younger age groups. For example, around 35 percent of Gen Z consumers started their search on Amazon, while roughly 44 percent of Baby Boomers did the same.
