Leading digital retail media networks (RMNs) among ad agencies in Brazil 2023

Published by
J. G. Navarro,
Aug 22, 2023
As of May 2023, nearly three out of four surveyed advertising agencies in Brazil reported working with digital retail media at Amazon. Mercado Livre – mostly known as Mercado Libre – followed, mentioned by 64 percent. Americanas and RD Ads tied in third place, with 18 percent each.

Leading digital retail media networks (RMNs) among advertising agencies in Brazil as of May 2023

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Release date

July 2023

Region

Brazil

Survey time period

April and May 2023

Number of respondents

>160

Method of interview

Online survey

Supplementary notes

The source adds that it surveyed over 100 professionals and over 60 companies, of which 47 percent belonged to the retail segment, 37 percent were manufacturers, and 37 percent were advertising agencies.

Multiple answers were possible.

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