Digital ads' perceived usefulness in the purchase journey in Brazil 2022-2023

Published by
J. G. Navarro,
Aug 29, 2023
During a 2023 survey among internet users in Brazil, three-quarters (or 75 percent) of respondents said digital advertising was always or almost always useful in finding new products, searching for a potential purchase, or helping them during the buying process. A year earlier, the share stood at 73 percent.

Percentage of internet users finding digital advertising useful in their purchase journey in Brazil in 2022 and 2023

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Release date

May 2023

Region

Brazil

Survey time period

2022 and 2023

Number of respondents

1,500*

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

* Number of respondents in 2023. In 2022, there were 1,000 respondents.

Missing percentage points to 100 are probably due to rounding.

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Overview

8

Formats, devices, and platforms

8

Advertisers

4

Programmatic

3

Digital retail media

5

Third-party cookie deprecation

3

Digital consumer insights

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