Consumer preferences for personalized shopping categories in the U.S. 2023

Published by
Stephanie Chevalier,
Sep 28, 2023
A 2023 survey revealed that apparel and accessories ranked as the top category among U.S. consumers who prefer a personalized shopping experience, with 17 percent of respondents expressing this preference. Personal care came next, with 13 percent of those surveyed desiring greater personalization when purchasing beauty, electronics, and groceries, each mentioned by 12 percent of respondents.

Categories in which consumers would prefer to have a personalized shopping experience in the United States in 2023

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Release date

April 2023

Region

United States

Survey time period

March 2023

Number of respondents

542 consumers

Special properties

multiple answers possible

Supplementary notes

To the question: "In which of the following categories would you prefer to have the shopping experience personalized?"

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Statistics on " Personalization in e-commerce "

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Overview

4

Marketing and advertising

5

Company usage

5

Consumer perception

6

United States

6

Other regions

5

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Topics

Personalization in e-commerceE-commerce worldwideE-commerce advertising and marketingMarketing personalization worldwideE-commerce checkout behavior
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