Global social media ad spend 2019-2029

The global ad spending in the 'Social Media Advertising' segment of the advertising market was forecast to continuously increase between 2024 and 2029 by in total 111.6 billion U.S. dollars (+47.66 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 345.73 billion U.S. dollars and therefore a new peak in 2029. Notably, the ad spending of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.

The Statista Market Insights cover a broad range of additional markets.

Social media advertising spending worldwide from 2019 to 2029 (in billion U.S. dollars)

Characteristic	Spending in billion U.S. dollars
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

More information

Special properties

Includes paid advertising appearing within social networks, social network games and social network applications; excludes spending by marketers that goes toward developing or maintaining a social network presence

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

Citation formats