Timing of Halloween candy purchases among consumers in the United States 2023

Published by
D. Tighe,
Oct 17, 2023
In 2023, about a third of U.S. consumers planning to buy Halloween candy specifically planned to buy confectionery between four and seven days before the event. Only about five percent of shoppers intended to buy candy an entire month in advance.

Number of days before Halloween consumers will purchase candy in the United States in 2023

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Release date

October 2023

Region

United States

Survey time period

September 5 to 7, 2023

Number of respondents

More than 1,000

Age group

18 years and older

Special properties

adults who are their household’s primary grocery shoppers or share the responsibility and who celebrate Halloween*

Supplementary notes

The source states that figures may not add up to 100 percent due to rounding.

* For this particular question, only respondents who planned to buy candy and/or costumes were included.

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