Decline in aggregate social media traffic to news sites worldwide 2022-2023

Published by
Amy Watson,
Jan 11, 2024
A global study found that the number of referrals to news and media sites from Facebook fell from 2.3 billion in December 2022 to as low as 1.2 billion in November 2023, marking a 48 percent decline year on year. X (formerly Twitter) and Instagram also saw decreases in aggregate traffic to news and media properties.

Year over year change in number of referrals to news media websites from selected social media networks worldwide from December 2022 to November 2023 (in millions)

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Sources

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Release date

January 2024

Region

Worldwide

Survey time period

December 2022 to November 2023

Number of respondents

1,930 respondents

Special properties

source used aggregated data from news and media sites (a high proportion were from the United States and Europe)

Supplementary notes

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