Gen Z’s important factors when considering a streaming subscription in the U.S. 2023
In the U.S., over half of Gen Z respondents to a 2023 survey stated that favorite new shows added to a streaming service was the most important factor content-wise for them to subscribe to the service. Another 44 percent revealed that favorite older TV series was an important factor when considering a video streaming subscription. By contrast, seven percent stated the availability of children's programming influencing the decision on a platform.