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Advertising spending of the U.S. government in 2013, by medium
(in million U.S. dollars)
Advertising spending of the U.S. government 2013, by medium
This statistic contains a breakdown of the advertising expenditure of the U.S. government in 2013. The U.S. Government spent 56.4 million U.S. dollars on internet advertising in the U.S.

Advertising - additional information

The range of advertisements has increased in the past several years dramatically, especially with more ways to reach consumers. Whether it is through smartphones or online streaming services, companies have a higher chance of profiting from advertisements and thus are more likely to pay more money more often in order to put an advertisement out on the market. Therefore, the advertising market has slowly been growing year over year, with a continued increase in advertising spending. In 2013, global advertising spending grew by approximately four percent and is expected to grow to roughly six percent by 2016.
Additionally, the surging use of technology has also slowly made digital advertisements more enticing than advertisements in newspapers or on posters. Digital advertising spending worldwide was an estimated 119.8 billion U.S. dollars in 2013, a figure that is expected to continue to increase every year, even reaching almost double its value in 2018.
The types of brands that are advertised are also rather obvious. In the United States in 2013, by far the most advertised brand was AT&T, a cellular company, with over 1.8 billion U.S. dollars spent on advertising. Following AT&T is Verizon, also a cellular company. All other brands are typically related to automobiles, consumer technology (such as phones) and wholesale stores.
Advertising spending of the U.S. government in 2013, by medium
(in million U.S. dollars)
Advertising spending in million U.S. dollars
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Sources

Release date

June 2014

Region

United States

Survey time period

2013

Supplementary notes

The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

Advertising spending of the U.S. government 2013, by medium
This statistic contains a breakdown of the advertising expenditure of the U.S. government in 2013. The U.S. Government spent 56.4 million U.S. dollars on internet advertising in the U.S.

Advertising - additional information

The range of advertisements has increased in the past several years dramatically, especially with more ways to reach consumers. Whether it is through smartphones or online streaming services, companies have a higher chance of profiting from advertisements and thus are more likely to pay more money more often in order to put an advertisement out on the market. Therefore, the advertising market has slowly been growing year over year, with a continued increase in advertising spending. In 2013, global advertising spending grew by approximately four percent and is expected to grow to roughly six percent by 2016.
Additionally, the surging use of technology has also slowly made digital advertisements more enticing than advertisements in newspapers or on posters. Digital advertising spending worldwide was an estimated 119.8 billion U.S. dollars in 2013, a figure that is expected to continue to increase every year, even reaching almost double its value in 2018.
The types of brands that are advertised are also rather obvious. In the United States in 2013, by far the most advertised brand was AT&T, a cellular company, with over 1.8 billion U.S. dollars spent on advertising. Following AT&T is Verizon, also a cellular company. All other brands are typically related to automobiles, consumer technology (such as phones) and wholesale stores.
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Statistics on "Political advertising in the U.S."
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  • Digital
  • Presidential elections
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  • Consumer perception
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