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Global in-app ad spend share in H2 2018, by vertical

Share of mobile advertising spending worldwide in 2nd half 2018, by industry

by A. Guttmann, last edited Nov 7, 2019
Global in-app ad spend share in H2 2018, by verticalSmaato discovered, that the retail sector accounted for 49 percent of mobile ad expenditures in the second half of 2018, and another 23 percent was attributed to the media industry.
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Share of mobile advertising spending worldwide in 2nd half 2018, by industry

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