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Leading TV advertisers during the NCAA championship 2018
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Leading TV advertisers during the NCAA championship 2018
Advertising spending of leading TV advertisers during the NCAA championship in 2018 (in million U.S. dollars)

Advertising spending of leading TV advertisers during the NCAA championship in 2018 (in million U.S. dollars)
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Description
Source
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- Release date
- March 2019
- Region
- United States
- Survey time period
- 2018
- Special properties
- figures reflect national TV only and include all pre-game, game and post-game programming
Source
- Show sources information
- Show publisher information
- Release date
- March 2019
More information
- Region
- United States
- Survey time period
- 2018
- Special properties
- figures reflect national TV only and include all pre-game, game and post-game programming
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Estimated weekly TV ad spend of U.S. companies October 2019
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- U.S. overview
- TV advertising revenue in the United States in 2018 and 2023 (in billion U.S. dollars)TV advertising revenue in the U.S. 2018-2023
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018Share of online TV in TV advertising revenue in the U.S. 2012-2018
- National primetime TV upfront ad sales in the United States from 2008/09 to 2019/20 season (in million U.S. dollars)National primetime TV upfront ad sales in the U.S. 2008-2020
- Upfront TV advertising spending in the United States in 2018/19 season, by category (in million U.S. dollars)Upfront TV advertising spending in the U.S. 2018/19, by industry
- Advertising spending vs. consumer time spent in the United States in 2018, by mediumMedia ad spend vs. time spent in the U.S. in 2018
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)Ad spend ROI in the U.S. 2018, by medium
- Average ad time per hour of primetime national TV on broadcast networks in the United States in 1st quarter 2019 (in minutes. seconds) Average ad time per hour of primetime national TV on broadcast networks U.S. Q1 2019
- Average ad time per hour of primetime national TV on cable network groups in the United States in 1st quarter 2019 (in minutes. seconds)Average ad time per hour of primetime national TV on cable networks U.S. Q1 2019
- Ad prices
- Leading TV shows on broadcast TV in the United States during the 2019/20 TV season, by cost of a 30-second spot (in U.S. dollars)Priciest shows for advertisers on broadcast TV in the U.S. 2019/20
- Average price for screening a 30-second commercial during the Academy Awards from 2002 to 2018 (in million U.S. dollars)Advertising price during the Academy Awards broadcast 2002-2018
- Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2018 (in 1,000 U.S. dollars)Average cost of a TV commercial during the Grammy Awards 2010-2018
- Average cost of a 30-second commercial during the Golden Globes from 2010 to 2018 (in thousand U.S. dollars)Golden Globes: cost of a TV commercial 2010-2018
- Average cost of an upfront TV ad unit during NBA finals from 2014 to 2018 (in 1,000 U.S. dollars)NBA finals: upfront cost of a TV commercial 2014-2018
- Average cost of a 30-second TV commercial during the Super Bowl from 2003 to 2018 (in million U.S. dollars)Average cost of a TV commercial during the Super Bowl 2003-2018
- Largest spenders
- Leading advertisers on broadcast network TV in the United States in 2018, by ad spend (in million U.S. dollars)Largest advertisers on broadcast network TV in the U.S. 2018
- Leading advertisers on cable TV networks in the United States in 2018, by ad spend (in million U.S. dollars)Largest advertisers on cable TV networks in the U.S. 2018
- Leading advertisers at the Academy Awards in 2018 (in million U.S. dollars)Leading advertisers at the Academy Awards 2018
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)Largest Super Bowl advertisers 2018
- Advertising spending of leading TV advertisers during the NCAA championship in 2018 (in million U.S. dollars)Leading TV advertisers during the NCAA championship 2018
- Leading TV advertisers in the United States from October 23 to 29, 2019, by weekly advertising spending (in million U.S. dollars)Estimated weekly TV ad spend of U.S. companies October 2019
- Categories
- Leading TV advertising categories during the NCAA championship in 2018 (in million U.S. dollars)Leading TV advertising categories during the NCAA championship 2018
- Largest national TV ad categories in the United States in January 2017, by spending (in million U.S. dollars)Largest national TV ad categories in the U.S. 2017
- Leading automobile related products and brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised automobiles on TV in the U.S. in Q4 2018, by ad count
- Leading beverages advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised beverages on TV in the U.S. in Q4 2018, by ad count
- Leading pharmaceutical related products advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised pharmaceuticals on TV in the U.S. in Q4 2018, by ad count
- Leading food related brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised foods related brands on TV in the U.S. in Q4 2018, by ad count
- Leading products and services advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised products & services on TV in the U.S. in Q4 2018, by ad count
- Programmatic/addressable
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Programmatic TV ad spend in the U.S. 2015-2020
- Share of TV advertising budgets spent programmatically in the United States in 2017 and 2018Share of TV advertising budgets spent programmatically in the U.S. 2017-2018
- Estimated number of addressable TV viewers in the United States in 2016 and 2018 (in millions)Number of addressable TV viewers in the U.S. 2016-2018
- Interactive, VoD and addressable TV advertising spending in the United States from 2010 to 2020 (in billion U.S. dollars)Interactive, VoD and addressable TV ad spend in the U.S. 2010-2020
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2020
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Consumer perceptions
- Share of adults who pay attention to commercials in the United States as of April 2019Share of U.S. adults paying attention to commercials in 2019
- Share of adults who pay attention to commercials in the United States as of April 2019, by genderShare of U.S. adults paying attention to commercials in 2019, by gender
- Share of adults who pay attention to commercials in the United States as of April 2019, by age groupShare of U.S. adults paying attention to commercials in 2019, by age
- Share of adults who pay attention to commercials in the United States as of April 2019, by ethnicityShare of U.S. adults paying attention to commercials in 2019, by ethnicity
- Attitudes towards product placement in shows and movies in the United States as of June 2018Attitudes towards product placement in shows & movies in the U.S. 2018
- Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018Share of consumers who made big purchases influenced by advertising in the U.S. 2018
- Share of adults who would pay more for basic cable package not including any commercials in the United States as of April 2019Share of U.S. adults paying more for commercial-free basic cable in 2019
- Share of adults who would pay more for network cable package not including any commercials in the United States as of April 2019Share of U.S. adults paying more for commercial-free network cable package in 2019
- Average cost of a TV commercial during major sporting events in the U.S. in 2014
- Television advertising year-on-year growth in Germany 2008-2015
- Annual growth of the advertising expenditure in linear TV Taiwan 2013-2017
- Advertising expenditure of linear TV in China 2012-2017
- Annual growth of the advertising expenditure of linear TV China 2013-2017
- Television advertising year-on-year growth in France 2008-2015
- TV advertising expenditure in Germany 2009-2014
- Leading internet advertisers in Russia 2018
- Television advertising expenditure in Greece 2008-2015
- Television advertising expenditure in Austria 2008-2015
- Leading advertisers in Ecuador 2017
- TV advertising expenditure in Spain 2009-2014
- TV advertising expenditure in Luxembourg 2009-2014
- TV advertising expenditure in Estonia 2009-2014
- Television advertising expenditure in Switzerland 2008-2015
- Most streamed March Madness games in the U.S. 2016
- State of the NCAA system in the U.S. 2019
- Number of NCAA football TV viewers during 2016 season, by education
- YoY change in advertising expenditure Malaysia 2018 by media type
- Japanese ad spend publishing industry 2008-2017
- TV advertising revenue in the U.S. 2018-2023
- Share of online TV in TV advertising revenue in the U.S. 2012-2018
- National primetime TV upfront ad sales in the U.S. 2008-2020
- Upfront TV advertising spending in the U.S. 2018/19, by industry
- Media ad spend vs. time spent in the U.S. in 2018
- Ad spend ROI in the U.S. 2018, by medium
- Average ad time per hour of primetime national TV on broadcast networks U.S. Q1 2019
- Average ad time per hour of primetime national TV on cable networks U.S. Q1 2019
- TV channels with most ads in the U.S. in Q4 2018, by ad count
- Priciest shows for advertisers on broadcast TV in the U.S. 2019/20
- Advertising price during the Academy Awards broadcast 2002-2018
- Average cost of a TV commercial during the Grammy Awards 2010-2018
- Golden Globes: cost of a TV commercial 2010-2018
- NBA finals: upfront cost of a TV commercial 2014-2018
- Average cost of a TV commercial during the Super Bowl 2003-2018
- Largest advertisers on broadcast network TV in the U.S. 2018
- Largest advertisers on cable TV networks in the U.S. 2018
- Leading advertisers at the Academy Awards 2018
- Largest Super Bowl advertisers 2018
- Leading TV advertisers during the NCAA championship 2018
- Estimated weekly TV ad spend of U.S. companies October 2019
- Leading TV advertising categories during the NCAA championship 2018
- Largest national TV ad categories in the U.S. 2017
- Most advertised automobiles on TV in the U.S. in Q4 2018, by ad count
- Most advertised beverages on TV in the U.S. in Q4 2018, by ad count
- Most advertised pharmaceuticals on TV in the U.S. in Q4 2018, by ad count
- Most advertised foods related brands on TV in the U.S. in Q4 2018, by ad count
- Most advertised products & services on TV in the U.S. in Q4 2018, by ad count
- Programmatic TV ad spend in the U.S. 2015-2020
- Share of TV advertising budgets spent programmatically in the U.S. 2017-2018
- Number of addressable TV viewers in the U.S. 2016-2018
- Interactive, VoD and addressable TV ad spend in the U.S. 2010-2020
- Addressable TV ad spend in the U.S. 2015-2020
- Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Share of U.S. adults paying attention to commercials in 2019
- Share of U.S. adults paying attention to commercials in 2019, by gender
- Share of U.S. adults paying attention to commercials in 2019, by age
- Share of U.S. adults paying attention to commercials in 2019, by ethnicity
- Attitudes towards product placement in shows & movies in the U.S. 2018
- Share of consumers who made big purchases influenced by advertising in the U.S. 2018
- Share of U.S. adults paying more for commercial-free basic cable in 2019
- Share of U.S. adults paying more for commercial-free network cable package in 2019
- Average cost of a TV commercial during major sporting events in the U.S. in 2014
- Television advertising year-on-year growth in Germany 2008-2015
- Annual growth of the advertising expenditure in linear TV Taiwan 2013-2017
- Advertising expenditure of linear TV in China 2012-2017
- Annual growth of the advertising expenditure of linear TV China 2013-2017
- Television advertising year-on-year growth in France 2008-2015
- TV advertising expenditure in Germany 2009-2014
- Leading internet advertisers in Russia 2018
- Television advertising expenditure in Greece 2008-2015
- Television advertising expenditure in Austria 2008-2015
- Leading advertisers in Ecuador 2017
- TV advertising expenditure in Spain 2009-2014
- TV advertising expenditure in Luxembourg 2009-2014
- TV advertising expenditure in Estonia 2009-2014
- Television advertising expenditure in Switzerland 2008-2015
- Most streamed March Madness games in the U.S. 2016
- State of the NCAA system in the U.S. 2019
- Number of NCAA football TV viewers during 2016 season, by education
- YoY change in advertising expenditure Malaysia 2018 by media type
- Japanese ad spend publishing industry 2008-2017
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