Advertising spending growth in the United Kingdom (UK) 2018, by media

This statistic shows growth in UK ad spend in full year 2018 on 2017, broken down by media. Spending grew across all media by 6.3 percent in 2018 on 2017. The largest percentage change was for the online radio subcategory, which was up 30.6 percent in 2018 compared to the previous year.

Growth of advertising spending in the United Kingdom (UK) in 2018, by media

Y-o-y change
Online display*21.4%
Of which VOD29.4%
Direct mail-8.5%
Online classified*-1.3%
Of which digital14.7%
National newsbrands-6.3%
National newsbrands - of which online-0.2%
Regional newsbrands-9.3%
Regional newsbrands - of which online7.6%
Magazine brands-7.5%
Magazine brands - of which online-0.3%
Radio - of which online30.6%
Total UK adspend6.3%
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Release date

April 2019


United Kingdom

Survey time period

2018 on 2017

Supplementary notes

* Broadcaster VoD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting

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Statistics on "Advertising in the United Kingdom (UK)"

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