Search engines ranked by market share in the United Kingdom (UK) as of January 2020

This statistic displays the leading search engines in the United Kingdom (UK) ranked by market share for January 2020. Google had the highest market share by far with 87.5 percent of the desktop, tablet and console search engine market in the UK. After Google came Bing with a market share of 8.82 percent, followed by the Yahoo! with 2.12 percent and MSN's search engine with 0.04 percent.
The exact market share of search engines vary from month to month but in recent years Google has held a steady dominance on the market even though a temporary decrease of approximately three percent can be seen between March 2014 and January 2016, after which its share increased again. Other European countries such as Germany show close to the same picture on the search engine market when it comes to Google. This can also be seen in the overall share of search traffic from Google throughout different nations.

Further information about Google and search engines in the UK can be found in the Dossier: Search engines in the United Kingdom.

Market share held by the leading search engines in the United Kingdom (UK) as of January 2020

Market share
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Release date

January 2020


United Kingdom

Survey time period

January 2020

Supplementary notes

StatCounter calculates the statistics based on more than 15 billion hits online per month from more than 3 million member sites worldwide.
Remaining market shares attributed to other search engines.

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Statistics on "Search engines in the United Kingdom (UK)"

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