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Leading offline news brands in Brazil in 2019
Brazil: leading offline news brands 2019
The statistic provides information on the leading offline news brands in Brazil in 2019. It was found that 60 percent of the respondents accessed news content over Globo News.
Leading offline news brands in Brazil in 2019
Share of respondents who used the brand last week
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Source

Release date

June 2019

Region

Brazil

Survey time period

end of January/beginning of February 2019

Number of respondents

2,013 respondents

Special properties

TV, radio and print news brands / only consumers from urban areas.

Method of interview

Online survey

Supplementary notes

The source did not provide information on the age of the respondents.
The source also made the following remarks:
1. “Samples in each country were assembled using nationally representative quotas for age, gender, region (...). Education quotas were not applied (or not fully applied) in Brazil (…), so [this sample] will have a higher proportion of highly educated people than the general population.”
2. „As this survey deals with news consumption, we filtered out anyone who said that they had not consumed any news in the past month, in order to ensure that irrelevant responses didn’t adversely affect data quality. This category averaged around three percent.“
3. „(…) online samples will tend to under-represent the consumption habits of people who are not online (typically older, less affluent, and with limited formal education). In this sense it is better to think of results as representative of online populations who use news at least once a month. “

Brazil: leading offline news brands 2019
The statistic provides information on the leading offline news brands in Brazil in 2019. It was found that 60 percent of the respondents accessed news content over Globo News.
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