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Share of adults who use social media as a source of news in selected countries worldwide as of February 2019
Social media as a news source worldwide 2019
During a 2019 survey, more than 70 percent of respondents from Mexico, South Africa, Chile, and Bulgaria stated that they used social media as a source of news. Conversely, just 50 percent of adults in Canada and Ireland and 49 percent of respondents in the Czech Republic said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis.

Social media: trust and consumption

Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media.

What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis. Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers. Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.
Share of adults who use social media as a source of news in selected countries worldwide as of February 2019
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Sources

Release date

June 2019

Region

Worldwide

Survey time period

February 2019

Number of respondents

2,000*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Sample size per market was 2,000, and 1,005 for Taiwan.

Social media as a news source worldwide 2019
During a 2019 survey, more than 70 percent of respondents from Mexico, South Africa, Chile, and Bulgaria stated that they used social media as a source of news. Conversely, just 50 percent of adults in Canada and Ireland and 49 percent of respondents in the Czech Republic said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis.

Social media: trust and consumption

Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media.

What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis. Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers. Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.
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