U.S. online vs. in-person shopping preferences 2019, by product category

According to an August 2019 survey, TV and video devices was one of the most popular categories that internet users in the United States preferred to shop online. A total of 46 percent of respondents stated that they shopped digitally for TV and video devices. The most popular category to purchase online was financial services: 47 percent of respondents chose to buy financial products through the internet. Fast moving consumer goods such as household cleaning products or packaged food and beverages were still predominantly bought in-store.

Online vs. in-store shopping preferences of internet users in the United States as of August 2019, by product category

DigitallyIn-storeBoth
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Sources

Release date

October 2019

Region

United States

Survey time period

June to August 2019

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

internet users

Method of interview

Online survey

Supplementary notes

Values may not add up to 100 percent due to rounding.

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