This statistic shows consumers opinion on whether national brands are better, the same or lower quality than own-label food and grocery brands in the United Kingdom (UK), split by value, regular and best/finest range of own-label items. According to the survey in 2014, 63 percent consider regular supermarket own-label items the same or just as good as national brands. In terms of value own-label items, consumers are less agreeable, with 61 percent believing such branded goods are lower quality than national brands. Of supermarket premium products, such as Tesco's 'finest' range, 38 percent go so far as to say the products are better than national brands.
What do you think about own-label compared to brands?
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Marketing Week. (June 18, 2014). What do you think about own-label compared to brands? [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/321914/consumer-opinion-own-label-versus-brand-groceries-united-kingdom-uk-by-type/
Marketing Week. "What do you think about own-label compared to brands?." Chart. June 18, 2014. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/321914/consumer-opinion-own-label-versus-brand-groceries-united-kingdom-uk-by-type/
Marketing Week. (2014). What do you think about own-label compared to brands?. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/321914/consumer-opinion-own-label-versus-brand-groceries-united-kingdom-uk-by-type/
Marketing Week. "What Do You Think about Own-label Compared to Brands?." Statista, Statista Inc., 18 Jun 2014, https://www.statista.com/statistics/321914/consumer-opinion-own-label-versus-brand-groceries-united-kingdom-uk-by-type/
Marketing Week, What do you think about own-label compared to brands? Statista, https://www.statista.com/statistics/321914/consumer-opinion-own-label-versus-brand-groceries-united-kingdom-uk-by-type/ (last visited April 26, 2024)
What do you think about own-label compared to brands? [Graph], Marketing Week, June 18, 2014. [Online]. Available: https://www.statista.com/statistics/321914/consumer-opinion-own-label-versus-brand-groceries-united-kingdom-uk-by-type/