Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Share of online advertising viewability worldwide in 2014, by ad size*
Advertising viewability worldwide 2014, by ad size
The graph shows share of online advertising viewability worldwide in 2014, broken down by ad size. On the basis of IAB's definition of a viewable ad, Google study found that vertical ads (for example those 120 pixels wide by 240 pixels high) get the most impressions online - 55.6 percent.
Share of online advertising viewability worldwide in 2014, by ad size*
Share of viewability
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

December 2014

Region

Worldwide

Survey time period

July 2014

Special properties

Impressions on Google and DoubleClick display advertising platforms

Supplementary notes

* Size= width x height (in pixels).
Based on Interactive Advertising Bureau's definition of viewable impression: "viewable impression occurs when 50% of an ad’s pixels are on screen for one second."
Data used in this study are based on display ads in browsers (desktop and mobile) and does not include mobile in-app or video ads.

Advertising viewability worldwide 2014, by ad size
The graph shows share of online advertising viewability worldwide in 2014, broken down by ad size. On the basis of IAB's definition of a viewable ad, Google study found that vertical ads (for example those 120 pixels wide by 240 pixels high) get the most impressions online - 55.6 percent.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Statistics on "Programmatic advertising"
  • Overview
The most important statistics
  • Mobile programmatic
  • Video programmatic
  • Programmatic & addressable TV
  • Programmatic ad fraud
  • Header bidding
Further Content: You might find this interesting as well
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.