Worldwide consumer social media interactions with brands 2014, by age

This statistic illustrates common consumer interactions with brands on social media as of September 2014, sorted by age group. During the survey period, it was found that 49 percent of global consumers aged 18 to 24 years had followed some of their favorite brands or retailers on social media.

Global consumer interactions with retail brands on social media as of September 2014, by age

18-24 yearsEveryone else
Followed some of my favorite brands or retailers49%31%
Discovered brands I did not know or brands in which I developed a particular interest38%26%
Researched a brand including reading others' feedback30%26%
Provided positive or negative comments about my experience with a product or brand26%22%
Viewed videos about the brand/product24%21%
Liked and shared products15%15%
Connected to people like me who like a brand10%7%
Purchased directly from social media9%6%
None of the above18%35%
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Source

Release date

February 2015

Region

Worldwide

Survey time period

August and September 2014

Number of respondents

19,068 respondents

Method of interview

Online interview

Supplementary notes

Original "Which of the following have you done using social media?"

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