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Digital search advertising spending in selected countries worldwide in 2018
(in million U.S. dollars)
Digital Market Outlook: digital search advertising revenue in selected countries 2018
The graph presents the digital search advertising spending in selected countries worldwide in 2018. According to the estimates, digital search ad revenue in China was expected to reach 20.01 billion U.S. dollars by the end of 2018. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Digital search advertising spending in selected countries worldwide in 2018
(in million U.S. dollars)
Revenue in million U.S. dollars
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Sources

Release date

November 2018

Region

Worldwide

Survey time period

2018

Special properties

figures are estimates

Supplementary notes

Paid-for-search advertising (SEA) denotes text-based advertisements that are displayed next to or above organic search results in a search engine based on local or keyword-related factors. Google's AdWords is the biggest provider of search advertising on the market. Not included are revenues generated through SEO (search engine optimization). All figures refer to net values.
Further information on methodology can be found here.

Digital Market Outlook: digital search advertising revenue in selected countries 2018
The graph presents the digital search advertising spending in selected countries worldwide in 2018. According to the estimates, digital search ad revenue in China was expected to reach 20.01 billion U.S. dollars by the end of 2018. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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