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Share of Baby Boomer TV viewers in the United States who use streaming services on any device as of May 2015
Boomers streaming service usage in the U.S. 2015
This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. This statistic provides information on the share of Baby Boomer TV viewers in the United States who use streaming services on any device as of May 2015. During the survey period, 23 percent of Boomer respondents stated that they used Netflix to stream video content. In total, 38 percent of responding Boomer TV users used any streaming service.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
Share of Baby Boomer TV viewers in the United States who use streaming services on any device as of May 2015
Share of respondents
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Source

Release date

September 2015

Region

United States

Survey time period

April 23 to May 5, 2015

Number of respondents

431 respondents

Age group

50-64 years

Special properties

TV viewers; total survey n = 1,010

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Putting regular TV aside, do you, personally, ever use any of the following streaming services, on any device, to watch TV or movies?"

Boomers streaming service usage in the U.S. 2015
This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. This statistic provides information on the share of Baby Boomer TV viewers in the United States who use streaming services on any device as of May 2015. During the survey period, 23 percent of Boomer respondents stated that they used Netflix to stream video content. In total, 38 percent of responding Boomer TV users used any streaming service.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
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