If a song, album, or artist is nominated for a Grammy award, does that make you more or less likely to purchase that song, album, or artist’s work?
Influence of a Grammy nomination on music purchasing in the U.S. 2016
The survey shows data on the influence of a Grammy Award nomination on music purchasing in the United States as of December 2016. During a survey, seven percent of respondents said that a Grammy nomination made them much more likely to purchase that song, album, or artist's work.
If a song, album, or artist is nominated for a Grammy award, does that make you more or less likely to purchase that song, album, or artist’s work?
Share of respondents
Much more likely7%
Somewhat more likely25%
Somewhat less likely7%
Much less likely7%
Don't know/ no opinion54%
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Source

Release date

December 2016

Region

United States

Survey time period

December 6 to 8, 2016

Number of respondents

2,000 respondents

Age group

18 years and older

Method of interview

Online interview

Influence of a Grammy nomination on music purchasing in the U.S. 2016
The survey shows data on the influence of a Grammy Award nomination on music purchasing in the United States as of December 2016. During a survey, seven percent of respondents said that a Grammy nomination made them much more likely to purchase that song, album, or artist's work.
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