Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

E-commerce turnover in Italy from 2009 to 2018
(in billion euros)
E-commerce turnover in Italy 2009-2018
In 2018, the turnover of the e-commerce sector in Italy amounted to 41.5 billion euros. According to the data provided by Casaleggio Associati, the e-commerce turnover increased steadily and more than fourfold over the period considered. When looking at the most popular categories, e-commerce users prefer to shop online for products and services related to leisure activities and tourism.  

 Internet and e-commerce users in Italy 

    The share of population aged six years and older using internet in Italy reached almost 70 percent in 2018, increasing twofold since 2006. This impressive increase in internet usage was also driven by smartphones’ popularity. In fact, while access to the internet through desktop and laptops decreased in recent years, access via mobile devices became more widespread. Moreover, e-commerce users in Italy were approximately 38 million in 2017 and are expected to reach 41 million by 2023.  

 Shopping online on foreign e-commerce platforms 

    One of the main advantages of online shopping is that it allows customers to reach shops and brands that would not normally be available in their city or even in their country. In fact, many e-commerce users find themselves shopping online on foreign e-commerce websites. This is also the case for Italian consumers: in 2018, approximately 4.6 million Italian e-commerce customers purchased from online shops based in the United Kingdom, and 4.3 million from shops based in China. This represents an advantage also for Italian e-commerce websites. During the same year, approximately 50 million European e-commerce users purchased online from online shops based in Italy.
E-commerce turnover in Italy from 2009 to 2018
(in billion euros)
Turnover in billion euros
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

In cooperation with
Casaleggio Associati
Release date

April 2019

Region

Italy

Survey time period

2009 to 2018

E-commerce turnover in Italy 2009-2018
In 2018, the turnover of the e-commerce sector in Italy amounted to 41.5 billion euros. According to the data provided by Casaleggio Associati, the e-commerce turnover increased steadily and more than fourfold over the period considered. When looking at the most popular categories, e-commerce users prefer to shop online for products and services related to leisure activities and tourism.  

 Internet and e-commerce users in Italy 

    The share of population aged six years and older using internet in Italy reached almost 70 percent in 2018, increasing twofold since 2006. This impressive increase in internet usage was also driven by smartphones’ popularity. In fact, while access to the internet through desktop and laptops decreased in recent years, access via mobile devices became more widespread. Moreover, e-commerce users in Italy were approximately 38 million in 2017 and are expected to reach 41 million by 2023.  

 Shopping online on foreign e-commerce platforms 

    One of the main advantages of online shopping is that it allows customers to reach shops and brands that would not normally be available in their city or even in their country. In fact, many e-commerce users find themselves shopping online on foreign e-commerce websites. This is also the case for Italian consumers: in 2018, approximately 4.6 million Italian e-commerce customers purchased from online shops based in the United Kingdom, and 4.3 million from shops based in China. This represents an advantage also for Italian e-commerce websites. During the same year, approximately 50 million European e-commerce users purchased online from online shops based in Italy.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Statistics on "E-commerce in Italy"
  • Market overview
  • E-commerce revenues by segment
  • Consumer spending
  • Digital shoppers - Demographics
  • Device
  • Payment methods
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.