Italy: share of users purchasing online via mobile devices Q1 2018, by age group

This statistic depicts the distribution of customers shopping online via mobile devices in Italy as of the first quarter of 2018, sorted by age group. People aged between 35 and 44 years represented 27 percent of the total online customers purchasing via mobile device, the largest group according to the data. The second largest group was younger people between 25 and 34 years of age, which accounted for 23 percent of the total online shoppers via mobile device.

Distribution of online buyers purchasing via mobile devices in Italy in 1st quarter 2018, by age group

15-24 years25-34 years35-44 years45-54 years55-64 years65+ years
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Source

Release date

November 2018

Region

Italy

Survey time period

Q1 2018

Number of respondents

2,415 respondents

Age group

15 years and older

Method of interview

Online panel

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

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Statistics on "Online shopping in Italy "

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