This statistic shows the results on a survey on planned investments in marketing and advertising channels among companies in the United Kingdom (UK) in 2015 and 2016. In 2016, 76 percent of responding marketers stated that they planned to invest in email marketing in the coming year.
Which marketing and advertising channels will you be investing in next year?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Effectiveness of media spend in the U.S. 2016, by channel
- Premium Statistic Financial implications for marketing organizations due to coronavirus UK 2020
- Premium Statistic Share of marketing companies planning budget cuts due to COVID-19 in the Nordics 2020
- Basic Statistic Impact of the coronavirus pandemic on marketing budgets in Sweden 2020
- Basic Statistic Impact of the COVID-19 pandemic on marketing investments in Sweden 2020, by channel
- Basic Statistic Impact of the coronavirus pandemic on marketing investments in Sweden 2020
- Premium Statistic Italy: net profit of advertising and marketing companies 2017-2021
- Premium Statistic Italy: ROI of advertising and marketing companies 2017-2021
- Premium Statistic Italy: extraordinary management profitability of marketing companies 2017-2021
- Premium Statistic Italy: EBIT margin of advertising and marketing companies 2017-2021
About the region
10
- Premium Statistic Digital marketing channels with increased investment in the UK 2021
- Premium Statistic Investments made to improve digital marketing in the UK 2021
- Premium Statistic Cost of digital marketing agency services in the UK 2021, by discipline
- Premium Statistic Main marketing priorities UK 2020
- Premium Statistic Factors preventing e-mail marketing success in the UK 2021
- Premium Statistic Drivers of online recommendations in the UK 2023
- Premium Statistic Nonprofit digital ad spend in North America & the UK 2022, by format
- Premium Statistic FDI flows in the UK 2005-2022
- Premium Statistic Revenue growth of social media advertising in the UK 2019-2028
- Premium Statistic Most overrated marketing skills in the UK 2024
Other regions
10
- Premium Statistic Distribution of marketing spending in Sweden 2019, by channel and revenue
- Basic Statistic Increased marketing spending on selected according to marketers in Canada 2016-2018
- Premium Statistic U.S. B2B businesses - change in digital vs. traditional marketing 2023
- Premium Statistic Marketing spending in Spain 2010-2021
- Premium Statistic Leading digital marketing channels worldwide 2022
- Premium Statistic Content marketing challenges among companies in Denmark 2021
- Premium Statistic Chinese brand spending distribution on WeChat KOL campaigns 2018-2019, by industry
- Premium Statistic Content marketing methods used in Belgium 2018
- Premium Statistic Italy: retail grocery touch points used among customers 2017, by type
- Premium Statistic Latin America: most preferred types of digital marketing content 2019
Related statistics
10
- Premium Statistic Budget anticipation of marketing managers in Sweden 2019
- Premium Statistic Budget anticipation of marketing managers in Sweden 2019, by companies’ revenue
- Premium Statistic Distribution of marketing spending in Sweden 2019, by channel
- Premium Statistic Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2023
- Basic Statistic Investments of advertising & market research companies in Sweden 2008-2021
- Basic Statistic Impact of the coronavirus outbreak on digital media budgets in Sweden 2020
- Premium Statistic Distribution of companies' revenue in marketing in Sweden 2019
- Basic Statistic Digital resource shopping influence in the U.S. 2017
- Basic Statistic Survey on usage of social media for marketing activities in Sweden 2017
- Premium Statistic Survey on usage of marketing channels in Sweden 2017
Further related statistics
9
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Structure of investment portfolio of Allianz Group 2014-2023
- AstraZeneca's expenditure on research and development 2006-2023
- Global advertising costs of The Clorox Company 2011-2023
- Net revenue from investing and lending at Goldman Sachs 2009-2021
- Investment funds financial assets value in Turkey 2020-2022, by asset type
- Number of mutual funds worldwide 2011-2014, by country
- Leading trends in technology in restaurants in the U.S. 2015*
Further Content: You might find this interesting as well
Statistics
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Structure of investment portfolio of Allianz Group 2014-2023
- AstraZeneca's expenditure on research and development 2006-2023
- Global advertising costs of The Clorox Company 2011-2023
- Net revenue from investing and lending at Goldman Sachs 2009-2021
- Investment funds financial assets value in Turkey 2020-2022, by asset type
- Number of mutual funds worldwide 2011-2014, by country
- Leading trends in technology in restaurants in the U.S. 2015*
ALF Insight. (March 14, 2016). Which marketing and advertising channels will you be investing in next year? [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/645819/marketing-and-advertising-channel-investments-in-the-uk/
ALF Insight. "Which marketing and advertising channels will you be investing in next year?." Chart. March 14, 2016. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/645819/marketing-and-advertising-channel-investments-in-the-uk/
ALF Insight. (2016). Which marketing and advertising channels will you be investing in next year?. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/645819/marketing-and-advertising-channel-investments-in-the-uk/
ALF Insight. "Which Marketing and Advertising Channels Will You Be Investing in next Year?." Statista, Statista Inc., 14 Mar 2016, https://www.statista.com/statistics/645819/marketing-and-advertising-channel-investments-in-the-uk/
ALF Insight, Which marketing and advertising channels will you be investing in next year? Statista, https://www.statista.com/statistics/645819/marketing-and-advertising-channel-investments-in-the-uk/ (last visited April 26, 2024)
Which marketing and advertising channels will you be investing in next year? [Graph], ALF Insight, March 14, 2016. [Online]. Available: https://www.statista.com/statistics/645819/marketing-and-advertising-channel-investments-in-the-uk/