Online fashion retail: increase basket size Europe by electronic device 2015-2016

This statistic portrays the increase in the average basket size, representing the number of unique items bought by a costumer in one visit, in Europe from 2015 to 2016, stratified by electronic device being used for shopping. Desktop computers showed an increase of 4.2 percent, while mobile devices stagnated and tablet computers decreased by 1.8 percent from 2015 to 2016.

Increase in the average basket size in online fashion retail in Europe from 2015 to 2016, by electronic device being used

Increase in average basket size
Desktop4.2%
Mobile0.5%
Tablet-1.8%
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Source

Release date

December 2016

Region

Europe

Survey time period

July 2016

Supplementary notes

Average basket size refers to the number of unique items bought by a customer in one visit.

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